Why Choose Us

Many ‘professional’ designed websites for health professionals fail to do what they’re supposed to do. Patients and other health providers can’t find what they need to know and this type of website can actually negatively impact on the credibility of the health professional.

In creating your website, we strictly adhere to the Medical Board of Australia's Guidelines for Advertising of Regulated Health Services and the AMA Position Statement on Advertising and Public Endorsement.

A medical professional’s website needs to be clean and elegant with information that is simple to find and easy to read. Underneath, it should have the sound anatomical structure (html, css, javascript) that will allow your site to be easily accessed across multiple platforms and browsers so you can be seen by all patients, no matter what their internet connection.

Some websites might look clean and simple but if you look 'under the hood' at the source code, it's bloated with unnecessary information. Conversely, some other sites are filled with flashy gimmicks and media content. Unfortunately, on a medical professional’s website, they are distracting, can be slow to load on non broadband connections and may cause coding errors on some browsers. People can become irritated with flashy animations and will click away. The last thing a health professional wants is to leave people with a sense of distaste!

A website designed by us has excellent ‘bones’ of sound html coding, clean css and judicious use of javascript. On top of these bones, we add the ‘skin’ of a logical and intuitive page design with colours and fonts that allow for easy reading on any type of display. In a nutshell - true accessibility.

Many web design services currently available are from the cookie cutter American model of selling healthcare as a consumer product. We know that doesn’t work here in Australia and this can even be considered offensive by some patients. Your business comes from having good working relationships with referring health professionals and fostering positive therapeutic relationships with patients. Your website should complement this and not detract from it.

Our goal is to create a portal for information and communication, not to flog you like an infomercial.

We understand that you may not have the time to be involved in website creation. You can have as much or as little involvement as you prefer. You can tell us what content you want on every page or we can create a website using the information you provide from your C.V. and practice location details. We can also redesign an existing website from scratch. Tell us what you want and we’ll make it happen.